PARIS, France — The Paris Olympics are underway and millions are watching through the first five days of the Summer Games.
NBCUniversal said its coverage of Paris Olympics competition on Tuesday had 34.7 million viewers on NBC, Peacock and across key NBCU platforms, according to official data from Nielsen and Adobe Analytics.
That viewership was nearly double the first Tuesday of competition for the Tokyo Olympics which had 18.4 million across all platforms in 2021.
Tuesday's competition was highlighted by Simone Biles and the U.S. women’s gymnastics team winning the gold medal in the team competition. Three swimming silver medals and one bronze were awarded to Americans, and the U.S. women’s rugby team had a dramatic bronze-medal victory.
NBCUniversal also said Tuesday’s live afternoon coverage of the women’s gymnastics team final averaged 12.7 million viewers across NBC and Peacock, ranking among NBC’s most-watched Olympic weekday daytime events ever.
Beginning with Friday’s Opening Ceremony, NBCUniversal said it has an average of 34.0 million viewers across the combined live Paris Prime and U.S. primetime time periods – up 79% from Tokyo's 19.0 million.
'Gold Zone' on Peacock
NBCUniversal said the number of Peacock accounts watching “Gold Zone” has doubled between its debut on Saturday and Tuesday's programming.
The new channel on Peacock features fast-paced, whip-around coverage, showing the most compelling Olympic moments happening at any time.
Since its premiere, “Gold Zone” has ranked among the Top 5 most-watched Olympic titles on Peacock, NBCUniversal said.
The channel streams live on Peacock from 7 a.m. to 3 p.m. Eastern Time each day throughout the Paris Games.
