DENVER — More than 9,000 retail buyers will cram into the Outdoor Retailer Snow Show beginning Wednesday morning to see the work of more than 1,000 exhibiting snow-sports equipment, apparel and accessories companies, bringing another huge boost to Denver’s economy at what is otherwise the slowest season of the year for convention and hotel business.
But while city tourism and outdoor-recreation leaders will want to talk about the big numbers for show, which runs through Friday, the truth is that every exhibitor at the Colorado Convention Center is a business that is counting on making contacts and making sales at the event. And for the smaller companies that have invested in traveling to Colorado and hoping to stand out even among giants like The North Face or Obermeyer, what happens over the rest of this week can take on that much more importance for their future.
Some of those companies, both small and mid-sized showed off their wares a day early at an OR Snow Show media preview to give a sense of what they will be displaying on the floor and how they will be trying to make an impression on buyers who may see dozens of products a day in their search for the next great shoe or jacket that they believe will be flying off their shelves.
And the Denver Business Journal talked with them about who they are, why they are here and what they have that can rise above the murmur of three floors of displays and implant a positive image on the minds of folks who will bring their products from one-time ideas to the brands that will have skiers, snowboarders and general winter lovers talking.
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