ARVADA, Colo. — El Pollo Loco is continuing its expansion into Colorado with a second location.
The fire-grilled chicken chain has opened a new restaurant at 5480 Wadsworth Bypass in Arvada. That's near Interstate 70 and Wadsworth Boulevard.
The 3,800-square-foot store is the second El Pollo Loco in Colorado. The first Colorado restaurant at 4698 Peoria St. in Denver opened in November 2022.
“When our team discovered this vibrant spot in the heart of Arvada, we instantly recognized the location as the ideal home for our newest El Pollo Loco,” said Brian Carmichall, Chief Development Officer for El Pollo Loco.
“With a spacious dining room designed to reflect the warm, community-focused spirit of Arvada, we're excited to offer a place where locals can gather and savor their El Pollo Loco favorites as we continue to expand in the Colorado market.”
El Pollo Loco previously operated one restaurant in Denver that closed during the Great Recession of the late 2000s.
The restaurant chain is known for its L.A. Mex food, "an innovative blend of traditional Mexican cuisine and better-for-you eating, that Los Angeles is known for."
El Pollo Loco: Arvada
After first announcing plans to enter the Colorado market in March 2021, El Pollo Loco has signed two separate development agreements for eight initial restaurants in the Denver area.
The deals include four restaurants each on the east and west sides of the Denver metro area, according to El Pollo Loco.
El Pollo Loco said the franchise partners are experienced operators:
- Pikes Pollo Inc. will open its four restaurants in west Denver. The partners currently own four restaurants in Southern California.
- LMU Investments, LLC, whose partners already own 18 El Pollo Loco restaurants throughout California and Utah, will open four restaurants exclusively on the east side of Denver.
El Pollo Loco told 9NEWS it plans on opening 10 to 15 restaurants in the Denver metro area and as many as five others in the Colorado Springs area over the next five years. Each Colorado restaurant would employ as many as 50 people.
The restaurant chain said the Colorado expansion is part of a plan to open 140 new locations throughout the western United States by 2026. El Pollo Loco currently operates 478 locations in Arizona, California, Nevada, Texas, Utah, and Louisiana.
The nearly 50-year-old El Pollo Loco said its expansion will be driven by two recently-unveiled prototype designs.
One version has no indoor dining room, instead catering to off-premise sales with a take-out window, a dual drive-thru, parking for curbside pick-up, and patio seating. The second prototype will have a smaller-than-typical dining room that opens up to an expansive patio. This format will also feature a dual drive-thru and curbside pick-up parking spaces.
El Pollo Loco said each of its new prototypes share an enhanced digitized experience – including "Pollo To Go" cubbies for mobile to-go and delivery orders, digital menu boards and GPS-enabled curbside pick-up, all integrated with the company’s dynamic and versatile mobile app.
"This exciting franchise development is a reflection of our Acceleration Agenda, our strategic plan for ongoing national expansion through franchising," said Carmichall. "The success of our better-for-you menu combined with our new L.A. Mex restaurant design has continued to attract experienced multi-unit operators interested in our growing brand."
Of El Pollo Loco's 478 restaurants, 282 are owned and operated by franchisees.
The chain said it is seeking operators to help with its western expansion. The initial investment to own and operate a single unit is estimated between $770,000 and $2,097,000, which includes a franchise fee of $40,000, according to El Pollo Loco.
SUGGESTED VIDEOS: Colorado Guide
9NEWS+
9NEWS+ has multiple live daily shows including 9NEWS Mornings, Next with Kyle Clark and 9NEWS+ Daily, an original streaming program. 9NEWS+ is where you can watch live breaking news, weather updates, and press conferences. You can also replay recent newscasts and find videos on demand of our top stories, local politics, investigations and Colorado specific features.
To download 9NEWS+ on Roku search for KUSA.
To download 9NEWS+ on Fire TV search for 9NEWS.
