VAIL, Colo — A new law signed Monday by Gov. Jared Polis that offers financial incentives to event planners is just what the Vail area’s tourism economy needed, local leaders said.
The initiative, co-sponsored by Rep. Dylan Roberts, D-Avon, grants significant rebates and direct financial support to event planners through the rest of 2021 and 2022 in a bipartisan effort to boost the recovering tourism and events industries.
“This is an exciting bill for Coloradans and particularly for our tourism-based economy in Colorado’s mountain communities,” Roberts said in a release following the bill’s signing. “This bill will directly incentivize the return and revival of Colorado’s travel and tourism economy, create jobs, and provide some much-needed relief to one of the most impacted industries in our state.”
The law offers an up to 10% rebate on hard costs associated with hosting events as well as a 25% rebate on costs associated with making sure events are compliant with COVID-19 restrictions, according to the release.
Direct support for event planners will also be made available through the new program, which will be run by the Colorado Tourism Office starting July 1 through the end of 2022.
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