DENVER — The Colorado Department of Transportation (CDOT) launched a new public awareness campaign on Tuesday to draw attention to the importance of seat belt safety and the importance of buckling up.
Throughout August, CDOT’s “Reasons” campaign will remind drivers and passengers about the wide variety of personal reasons people may have for buckling up.
Healthcare providers and first responders helped kick off the campaign with video testimonials about buckling up.
“We all have reasons to make it to our destination safely, and wearing a seat belt can help ensure that we do,” said CDOT Traffic Safety Manager Sam Cole. “CDOT’s campaign taps into lighthearted things that motivate us, while also underscoring the serious consequences of not buckling up.”
The counties that had the most unbuckled deaths in 2019 were Adams (25), Weld (23) and El Paso (15).
“This message is particularly relevant right now as healthcare workers are under a lot of stress from the coronavirus pandemic,” said Cole. “By wearing seat belts, drivers and passengers can avoid ending up in an urgent care facility, putting additional strain on the system.”
Some of the reasons to buckle up:
- Reason #11: A windshield is something nobody should go through.
- Reason #21: “Be right back” shouldn’t be your last words.
- Reason #84: You finally paid off your student loan.
- Reason #156: You’re not out of dad jokes yet.
The campaign includes out-of-home billboards and bus tails, variable message sign reminders, radio ads and paid social media and video testimonials will be shared via CDOT’s social media.
> Top stories curated daily just for you! Sign up for the 9NEWSLETTER to get can’t-miss stories, Next and Broncos content, weather and more delivered right to your inbox.
SUGGESTED VIDEOS: Local stories from 9NEWS
HOW TO ADD THE 9NEWS APP TO YOUR STREAMING DEVICE
ROKU: add the channel from the ROKU store or by searching for KUSA.
For both Apple TV and Fire TV, search for "9news" to find the free app to add to your account. Another option for Fire TV is to have the app delivered directly to your Fire TV through Amazon.