ENGLEWOOD, Colo — As the Broncos look to find their footing on the field, the team seems to be hitting its stride off the field.
On Monday, the Broncos announced a multi-year partnership with Ent Credit Union as their new official bank and key community partner. It marks the Broncos’ 12th new or enhanced major partnership over the last year, continuing the team’s momentum on the business side.
Based in Colorado Springs, Colo., Ent is the largest credit union in the state, according to a joint press release.
“Like the Broncos, Ent Credit Union has been proud to call Colorado home for more than 60 years with a deep commitment to serving our community and fans,” Broncos' chief commercial officer Dennis Moore said in a press release. “We’re thrilled to welcome Ent to our team not only as the Broncos’ official banking partner but also as a Broncos Foundation Legacy Partner. This transformational partnership continues the strong momentum throughout our business, and we look forward to working with Ent and its employees to make a positive impact in Broncos Country.”
In addition to seeing Ent signage at Empower Field at Mile High and a variety of banking promotions, fans will also see recognition of the Broncos’ new partner in another way: Community appearance jerseys. When Broncos players are out and about doing community service, their jerseys will feature an Ent patch.
The partnership marks the first time in more than 20 years the Broncos have a new banking partner with Ent taking over for U.S. Bank.
In addition to Ent, Team President Damani Leech and the business staff have been busy securing a slew of new and extended partnerships in the last 12 months.
New partners for the Broncos in the last year include CommonSpirit, Ticketmaster and HidrateSpark. Renewed and enhanced partnerships for the Broncos of late include Ford, Verizon, Anheuser Busch, FanDuel and others.
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