DENVER — There will be a new sponsored patch on the jerseys of the NBA champion Denver Nuggets.
Cash back rewards provider Ibotta was announced as the Nuggets' official jersey patch sponsor Tuesday.
The Denver-based company's brand logo will be seen on all editions of the Nuggets' game and practice jerseys for the next three seasons. Ibotta will also receive in-arena signage, social media assets, and marketing and community activations.
The Nuggets will debut Ibotta's patch at Tuesday's home opener and following the Nuggets’ banner ceremony.
The Nuggets' previous jersey patch sponsor was Denver-based Western Union. They were partners for six seasons, from 2017 to 2023.
"Ibotta has long been a champion for making every purchase rewarding, and that mission aligns perfectly with our values and giving back to the communities we serve," said Michael Ceilley, SVP of Partnership Marketing & Media Sales for Kroenke Sports & Entertainment. "From one Denver-based champion to another, the Nuggets are proud to display the Ibotta brand as a symbol of our unified commitment to our loyal fans, and our community. We look forward to activating this partnership and introducing millions of Nuggets and NBA fans globally to the benefits of Ibotta’s cash back rewards."
"Having been founded and headquartered here in Denver since 2011, we are deeply committed to our local community and thrilled to have a partner that shares our love for the city," said Bryan Leach, founder and CEO of Ibotta. "We couldn’t be more proud of our Denver Nuggets, who showed the entire world their resilience and determination in becoming NBA champions for the first time in team history."
"Denver is home," said Rich Donahue, CMO at Ibotta, "Through our Ibotta Gives program, we’ve made substantial contributions to our local communities for several years, and our partnership with the Nuggets will help us do even more. With their help, we're aiming to expand our impact in Denver and across all the communities where we live and work - from wonderful initiatives like our annual free Thanksgiving campaign that helps put food on the table for countless families during the holidays. We couldn’t be more excited to bring this partnership to life."
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