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CSU's on-campus stadium naming rights sell for $37.7 million

Public Service Credit Union of Colorado agreed to a sponsorship deal with Colorado State University and Learfield for $37.7 million over 15 years that includes putting its new name on the stadium.
Credit: Austin Humphreys/Staff Photographer
Rams fans celebrate a CSU touchdown during the season opener against Oregon State in the new on-campus stadium on Saturday, August 26, 2017.

FORT COLLINS COLORADOAN — Colorado State University's football stadium will have a new name this fall.

What that name will be remains to be seen, though.

Public Service Credit Union of Colorado agreed to a sponsorship deal with Colorado State University and Learfield for $37.7 million over 15 years that includes putting its new name on the stadium. The announcement was made Thursday at the stadium by CSU President and Chancellor Tony Frank, athletic director Joe Parker, and Public Service Credit Union CEO Todd Marksbury.

The financial terms make it one of the most-lucrative sponsorship deals in college athletics, Parker said.

The actual name of the stadium has not yet been determined, Parker said, since Public Service Credit Union is undergoing a rebranding process that it expects to complete by the first week of June.

Read more at the Coloradoan: https://noconow.co/2qKWBcN

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