DENVER - Anyone who drives by Sports Authority Field at Mile High this week may notice a new billboard about marijuana.
A group called "Smart Colorado," known for protecting youth from marijuana, debuted a billboard Monday on Federal Blvd.
The billboard reads, in part, "Mom, is today's pot a hard drug?" The group hopes the billboard leads to conversations that ultimately lead to research on THC potency.
"We feel like it's really important to have a national conversation about the increasing marijuana potencies and health effects," Diane Carlson, co-founder of Smart Colorado said. "It's long overdue. It's something that came up in the Democratic debate and we hope it gets asked at the GOP debate in Boulder this Wednesday."
A group with the opposite mission, the "Marijuana Policy Project," made its own version of Smart Colorado's billboard today. It reads, "no son, today's pot is still less harmful than alcohol."
"Why on earth would this group want to lead people to think of marijuana as being on par with heroin?" Mason Tvert, with the Marijuana Policy Project, said. "The science is actually quite clear that marijuana, even in its most potent form, is far less harmful than alcohol to the consumer."
Smart Colorado's new billboard will stay up on Federal Blvd. through Nov. 1.
