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Former Greeley used car dealer pleads guilty in sex assault, organized crime scheme cases

Noman Boroumand, who used to own 1st Choice Motors in Greeley, faces 16 years in prison, according to the DA.
Credit: Weld County DA
Noman Boroumand

GREELEY, Colo. — A former used car dealer pleaded guilty in two 2017 cases involving human trafficking and organized white collar crime, the Weld County District Attorney's Office announced Thursday.

Noman Boroumand, who used to own 1st Choice Motors in Greeley, was arrested in 2017 following a six-month investigation in which Boroumand was accused of sexual assault, kidnapping and human trafficking.

He later faced additional charges in an organized crime scheme that involved duping banks out of approximately $1 million and selling fake vehicle contracts to customers. The state shut down 1st Choice Motors in May 2017.

On Wednesday, Boroumand pleaded guilty to:

  • One count of violation of the Colorado Organized Crime Control Act (COCCA), a class two felony
  • One count of human trafficking naming multiple victims, a class three felony
  • One count of retaliation against a witness or victim, a class three felony
  • One count of attempted sexual assault naming multiple victims, a class five felony

A spokesperson for the Weld County DA said the plea agreement resolves both cases. 

RELATED: Used car dealer accused of sex assault now charged in organized crime scheme

Weld County DA Michael Rourke said in 2017 that the case involved some of the worst allegations of sexual assault his office has ever heard. The defense, meanwhile, called it a "sham investigation" in court.

"Reading the information contained within the indictment and reading the information contained within the police reports is horrific," Rourke said. "It’s unbelievable that one or two individuals would do that to another human being."

The second individual Rourke referenced was Fares Al Rashed, the owner of Alrashed Auto Sales, who was also indicted in the case.

Al Rashed in May pleaded guilty to attempted sex assault, a class 5 felony, and sexual assault —10 year age difference, a class one misdemeanor.

Assistant District Attorney Robb Miller said Al Rashed agreed to cooperate with Boroumand's prosecution as part of both pleas.

One of the crimes Al Rashed and Boroumand were originally accused of occurred as early as 2011, with another incident reported as recently as 2017.

Prosecutors said in one case, Boroumand had hired a victim as an employee, and soon got involved in an intimate relationship with her – forcing her to have sex with him and Al Rashed, who investigators say gave the woman money.

She told police that she thought Boroumand would harm her if she didn’t comply.

According to the indictment, after a victim cut ties with Boroumand, he forced his way into her home by falsely claiming that his mother had a heart attack.

When she let him inside, she told police that he and Al Rashed dragged her to the bedroom and raped her.

Another time, when the victim went to Boroumand’s house to return her garage door opener and get her final paycheck, the indictment alleges he threw her cell phone at her and dragged her inside, where he sexually assaulted her.

Boroumand is also accused of throwing a victim’s phone at her and kicking her out of the house after he saw she received a text from another man. When she tried to come back to get her stuff, the indictment alleges that he pushed her down the stairs, injuring her.

On Jan. 1, the indictment says that a victim told police Boroumand went through her cell phone and punched her in the face after he became displeased with what he saw.

As the victim stood in the doorway and held her 4-year-old daughter, the indictment says Boroumand pushed her to the ground.

She called police, but tried to recant her statement because she said Boroumand was her sole source of income.

Boroumand was also accused of threatening to harm a victim, going as far to tell her he would murder her in his basement and put her dead body in one of his vehicles – and then have it demolished.

The indictment also says he sent a victim threatening text messages and left violent voicemails.

The DA said Boroumand will serve a 16-year prison sentence in the Colorado Department of Corrections, followed by 15 years of supervised release in the Sex Offender Intensive Supervised Probation program (SOISP). 

Al Rashed was also sentenced to the Sex Offender Intensive Supervised Probation program (SOISP).

Boroumand's official sentencing hearing is set for Oct. 30 at 3 p.m.

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