Denver-based eyewear company Navajo Incorporated has acquired the Monument-based sunglasses company that made a name for itself by selling $20 "high definition" sunglasses.
Navajo has purchased Maxx HD Sunglasses, a distributor of sports, motorsports and NCAA-licensed sunglasses. The purchase price was not disclosed.
Maxx was founded in 2000 by Rick and Nancy Milner, who launched what is now a multi-million sunglasses company after they hawked sunglasses under a yellow tent on the side of the road. They grew that business into a fleet of trailers until they moved into a permanent facility in Monument. Over the years, the Millers inked deals with the Rockies and the Major League Baseball to provide sunglasses with team logos.
Now, Navajo, a provider of Piranha brand eyewear, expects the acquisition of Maxx to expand its circulation and deepen the range of styles provided to current customers.
Read more at the Denver Business Journal: https://bit.ly/2GeVtHh
