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Used car sales expected to further decline

DENVER - On a sunny day in Denver's Five Points neighborhood, Rodney Long wanted the cars on his used car lot washed and cleaned.

<"we don't="" have="" the="" money="" to="" do="" a="" whole="" lot="" of="" advertising="" so="" we="" got="" to="" make="" sure="" these="" cars="" look="" good="" for="" all="" the="" traffic="" that="" drives="" by="" the="" lot,"="" said="" long.="" he's="" been="" selling="" used="" cars="" for="" more="" than="" 20="" years.="" this="" year,="" he="" says,="" will="" go="" down="" as="" one="" of="" the="" most="" challenging="" for="" him.="" his="" sales="" numbers="" are="" down="" 50="" percent="" from="" last="" year="" when="" he="" sold="" an="" average="" of="" 20="" to="" 25="" cars="" each="" month.="" "the="" problem="" we're="" having="" as="" used="" car="" dealers="" is="" getting="" a="" person="" financed="" now,="" they="" have="" to="" have="" a="" big="" down="" payment="" and="" a="" lot="" of="" people="" just="" don't="" have="" that="" type="" of="" money="" right="" now,"="" said="" long.="" at="" rocky's="" autos,="" it's="" a="" different="" financing="" scenario.="" "we've="" got="" banks="" here="" that="" are="" begging="" for="" our="" business="" to="" loan="" money,"="" said="" general="" manager="" rick="" culton.="" unlike="" rod's="" cars,="" rocky's="" autos="" thrives="" in="" the="" marketing="" and="" advertising="" department.="" rocky's="" is="" one="" the="" metro="" area's="" best="" known="" used="" car="" dealerships="" and="" is="" usually="" associated="" with="" quirky="" local="" television="" commercials="" featuring="" a="" trio="" of="" characters="" including="" one="" named="" "shagman."="" despite="" its="" investment="" in="" advertising="" and="" name="" recognition,="" rocky's="" is="" seeing="" a="" slight="" dip="" in="" its="" sales="" as="" well.="" last="" year="" the="" dealership="" sold="" an="" average="" of="" 300="" cars="" per="" month.="" "we="" sold="" about="" 250="" a="" month="" in="" 2008,="" but="" are="" numbers="" are="" still="" good.="" what's="" better="" is="" that="" we="" haven't="" had="" to="" lay="" off="" any="" people,="" and="" even="" though="" our="" numbers="" might="" not="" quite="" grow="" next="" year,="" we="" don't="" expect="" them="" to="" fall="" dramatically.="" in="" this="" kind="" of="" economy,="" we'll="" take="" that,"="" said="" culton="" according="" to="" the="" colorado="" auto="" dealers="" association,="" sales="" of="" used="" cars="" are="" expected="" to="" shrink.="" "from="" 2006="" to="" 2007="" used="" car="" sales="" fell="" from="" about="" 310,000="" cars="" in="" '06="" to="" about="" 290,000="" in="" '07.="" i="" don't="" see="" it="" changing="" much="" in="" 2009,"="" said="" cada="" president="" tim="" jackson.="" experts="" and="" analysts="" predict="" many="" dealerships,="" whether="" they're="" selling="" new="" or="" used="" cars,="" may="" fold="" next="" year.="" long="" doesn't="" plan="" on="" being="" one="" of="" the="" casualties,="" but="" he="" understands="" how="" susceptible="" his="" fellow="" dealers="" are.="" "the="" way="" i="" see="" it,="" if="" you're="" strong="" enough="" you'll="" be="" here="" after="" the="" storm.="" some="" of="" us="" may="" not="" be="" here,="" i="" just="" wake="" up="" every="" day="" and="" try="" to="" sell="" cars,"="" said="" long.="">

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