BOULDER, Colo. — Longtime grocery store Alfalfa's Market is closing its Boulder location after nearly 40 years in the city, according to the store's Facebook page.
"For those who were around the Denver/Boulder area in the early 1980s and 1990s," the store's website reads, "Alfalfa’s was a cherished store that stood for something – better food, pure and simple – in an era of rapid consolidation and corporatization in the food retail industry."
Founders Mark Retzloff, Hass Hassan and Lyle Davis conjured up the idea of Alfalfa’s in the early 80s, the website says. The store's mission was to provide wholesome, organic food.
Like many other businesses, Alfalfa's said 2020 was a challenging year because the Boulder location relies heavily on prepared foods, foot traffic and café business from area schools and businesses – all of which significantly decreased during the pandemic.
"As a result, Alfalfa’s Boulder has experienced more than a 60% reduction in our daily customer traffic," the store said. "For these reasons, we have made the very difficult decision to permanently close the Boulder store."
Alfalfa's Louisville location will remain open and will expand its delivery area to serve Boulder guests with online shopping, the store said.
"It is difficult to imagine Boulder without Alfalfa’s, which has – off and on – been a fixture in this community for more than 40 years," the Facebook post reads.
RELATED: Denver Mart to be shuttered, sold
SUGGESTED VIDEOS: Feature stories