A decade ago, Odell Brewing sent staffers to Supermarket Liquors on Mulberry Street.
The request: Collect every IPA from the shelves.
As the Fort Collins craft brewery was developing its own India Pale Ale, it deconstructed the hopped-up beer style that was gaining in popularity. Every Odell employee from production to sales weighed in.
“We found a lot of bitter bombs out there,” Odell co-founder Doug Odell said. “We felt IPAs at the time were unbalanced on the bitterness side. We wanted to level that out.”
Read more at the Coloradoan: http://noconow.co/2mGrNFx
