DENVER — Frontier Airlines is adding luxury options for fliers in 2025, including rows at the front of its aircraft that the carrier calls "first class-style seating."
The Denver-based budget carrier (Nasdaq: ULCC) said Tuesday it plans to add the more comfortable seating and to boost benefits to its loyalty program in response to customer demand for more premium options.
Beginning late next year, Frontier said the first two rows of its aircraft will include seating with "unmatched comfort and space at Frontier’s trademark affordable prices."
A rendering of the seats shows that they are larger in size and more plush than standard seating. A spokesperson for the airline said that the seats will not be accompanied by additional amenities such as beverage service.