DENVER — Amazon opened its first Denver-area bookstore Wednesday morning.
Amazon Books, located at 2787 E. 2nd Ave. in Cherry Creek, is the company's 19th bookstore across the country. The 4,000-square-foot store will be open from 10 a.m. to 9 p.m. Monday through Saturday and on Sunday from 11 a.m. to 6 p.m.
It will integrate the benefits of offline and online shopping to help customers discover books and devices, Amazon said in a news release.
“This is really a bookstore that’s by and for customers," said Amazon Books Director Sarah Mathew. "So we’ve taken 20 years of data that we had in information about customers to fill a bookstore with books that customers love."
All the books are rated four stars and above and are bestsellers in Amazon stores, are on Amazon.com or are new releases.
Anyone can shop at the store, but Prime members pay the Amazon.com price, which may differ from the in-store price.
"We look at what customers are reading, how they’re reading and what they’re loving," Mathew said. “Every book in the store is rated four stars and above by our customers or a bestseller or a new release."
In November, Amazon opened a physical store at the Park Meadows mall in Lone Tree.
That includes everything from consumer electronics and kitchen items to toys, books and games.
“Physical books as an industry is doing well, lots of bookstores are doing well so we believe that there’s space for everybody," Mathew said.
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