Head's up, Chick-fil-A: the Golden Arches are coming for you.
McDonald's Corp. (NYSE: MCD) is making a move to becoming a "credible chicken player," according to internal McDonald’s documents reviewed by Bloomberg News, and that means flying toward the successes of Chick-fil-A Inc.
Bloomberg reports that the venerable Illinois-based burger colossus sent a letter to franchises about making a move out of nuggets territory and into more quality chicken -- under the project code name: "Better Chicken."
That effort by McDonald's includes selling meat that tastes like it’s pressure-fried, mimicking the technique used by Chick-fil-A to create a crispy coating and juicy interior, Bloomberg reports. The 78-year-old food company is also unveiling Southern-style sandwiches and tenders with similar buttermilk breading as Chick-fil-A's.
Read more at the Denver Business Journal: http://bit.ly/2Cxklnz
