ATLANTA — The flavor push at Coca-Cola has finally made its way to the Classic.
The Coca-Cola Co. (NYSE: KO) said Friday it added a new taste to its Coca-Cola Classic trademark portfolio for the first time in more than a decade.
Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar will be available in grocery stores nationwide starting Feb. 25, according to the Atlanta-based beverage giant. It joins the likes of Cherry Coke and Vanilla Coke, which were added in 1985 and 2007, respectively.
In Nov. 2017, the company launched two new flavors to its speciality portfolio — Georgia Peach and California Raspberry. Those flavors are sweetened with cane sugar and sit in Coca-Cola's premium beverage category. Orange Vanilla Coke, on the other hand, includes the Coke Classic recipe, which includes high fructose corn syrup, and is marketed and merchandised differently, a Coca-Cola spokesperson told Atlanta Business Chronicle.
Read more at the Denver Business Journal: https://bit.ly/2SJtqFY
