Chorizo fans have been granted their wish of seeing the spicy meat return to Chipotle.
The Denver-based fast-casual restaurant confirmed the limited-time revival of its chorizo Monday. The grilled chicken and pork sausage had been introduced to customers in 2016 but was quietly removed from the restaurant's offerings after queso came to menus in 2017.
"Chorizo had a big following in its heyday, and a lot of our customers were disappointed when it was taken off the menu," said Chris Brandt, chief marketing officer at Chipotle. "As part of our overall commitment to menu innovation and delivering the craveable food our customers love, we're spicing things up and bringing chorizo back to our menu."
Brant previously worked as chief brand officer and chief marketing officer at Taco Bell under Brian Niccol, the former CEO of that chain who began his position as Chipotle CEO in March.
Chorizo has already been tested by Chipotle (NYSE: CMG) and the company saw positive results with the meat netting 7 percent of entrée sales nationwide in the third quarter of 2016. The company continues to look into new menu items.
Read more at Denver Business Journal: https://bit.ly/2x92raZ
