CONTENT PROVIDED BY COLORADO DEPARTMENT OF TRANSPORTATION
The Cannabis Conversation, the newest statewide traffic campaign from the Colorado Department of Transportation (CDOT), aims to engage Coloradans in a meaningful discussion about a complex issue: marijuana and driving.
Colorado continues to see cannabis-involved traffic incidents that result in serious consequences. The goal of the new campaign is to gain a deeper understanding of the public’s attitudes, perspectives, trusted messengers and behaviors surrounding marijuana-impaired driving.
SURVEY | Join The Cannabis Conversation
Through outreach at events, public meetings, public survey and focus groups, CDOT gathered behavior and opinion data from more than 15,000 Coloradans. CDOT is now working to identify solutions for how to keep Colorado’s roads safe in an environment with prominent routine marijuana use.
A comprehensive public awareness campaign for 2020 will be aimed at reducing drug-impaired driving, which will be honed and evaluated based on feedback from the public.
CDOT just launched a survey seeking feedback on ad campaign concepts to help educate and persuade Coloradans to not drive high. To take the survey, click/tap here.
Join The Cannabis Conversation at CoDOT.gov.
For more information:
SURVEY | Join The Cannabis Conversation
THIS ARTICLE INVOLVES CONTENT PROVIDED BY COLORADO DEPARTMENT OF TRANSPORTATION.
