Remember those hamsters from the Kia Soul commercials? Well, they're back and they're getting some help in their new commercial from Denver's Nathaniel Rateliff.
Beginning this weekend, the music-loving hamsters are back with a 60-second spot.
“Soul Jam” opens in a park setting with Nathaniel Rateliff, front man of roots sensation, Nathaniel Rateliff & the Night Sweats, trading guitar licks with a banjo-playing hamster who arrives on the scene in a Soul. Soon others join them and there's a full on jam session.
“Soul Jam” required nearly 3,000 hours of computer generated imagery (CGI) work to bring the hamsters to life.
