The scenery along I-25 won't look the same by this time next month. “Sports Authority Field” is coming down from the Denver Broncos' stadium.
Team President Joe Ellis said Tuesday that the bankrupt company's name will be removed within the next seven to 10 days.
The official name will remain “Sports Authority Field” because of events already scheduled at the stadium.
Just taking down the sign is expected to cost north of six figures.
The team has not found a corporate partner to replace it. The Broncos themselves took over the naming rights in 2016.
While many fans have hoped the stadium could go by “Mile High,” the Denver Metropolitan Football Stadium District says they need a corporate partner to finance maintenance.
While "Mile High Stadium" isn't in the list of possible temporary names, "Mile High" might be incorporated into the name.
The Stadium District says that it has ultimate sign off on a partner - but that it hasn't gotten any potential offers to review at the time of this writing.
On their website, they write:
"Naming rights revenue is primarily used for capital improvements extending the life of the stadium well into the future, attempting to avoid need for public funding. The District and the Denver Broncos are currently conducting a facilities conditions assessment of the stadium and surrounding campus. Preliminary numbers indicate over $300 million will be needed over the next 30 years to maintain the facility.”
Currently, the Broncos are paying off the rest of Sports Authority's contract with MFSD.
